For over 100 years, Cooke has been at the centre of the filmmaking business. They've been listening to the community. They lead by introducing new products such as /i Technology, and they remember their success is built on a simple idea - do what the filmmaker needs. At the heart of what makes Cooke special is the "Cooke Look". The Cooke Look® is about the science of creating beautiful images for the motion picture industry. As a result, for over a century, cinematographers have chosen Cooke lenses for a smooth roundness and dimensionality to the picture and for the velvety skin tones that flatter.